Seoul Pop-Up Stores in October 2026: Full Roundup (Updated 10/05)

Last Updated: 2026-10-05 (October, week 2) | Updated every Monday

Short version: 61 pop-up stores are running in Seoul in October 2026. 6 of them opened just this week. By area, Seongsu has the most, with 20. (Roughly one in three is in Seongsu..) With kids, character and stationery pop-ups are the better bet. Fashion pop-ups are more something for the grown-ups to browse.

This Week’s 3 Picks to Visit with Kids

1. Sanrio Stationery Shop Pop-Up
10/02~10/11 | 188 Yanghwa-ro, Mapo-gu, Seoul

A Sanrio Characters stationery and journal-decorating pop-up. With kids, character stationery like this is the safest choice.

2. Kolli Pop-Up 🆕 NEW
10/06~10/26 | 1 Jong-ro, Jongno-gu, Seoul

Kolli is opening a pop-up at Gwanghwamun Hottracks.

3. LIFEWORK Pop-Up 🆕 NEW
10/06~11/01 | 15 Yeongjung-ro, Yeongdeungpo-gu, Seoul

LIFEWORK is a fashion brand. It’s aimed more at adults than at kids.

Full Schedule at a Glance

Pop-Up Store	Dates	Location	Area
Kolli Pop-Up	10/06~10/26	1 Jong-ro, Jongno-gu, Seoul	Other
Damoyeo Festa	09/24~10/13	188 Yanghwa-ro, Mapo-gu, Seoul	Hongdae
Silo Brewery Pop-Up: Custom Labeling Service	09/21~10/08	300 Olympic-ro, Songpa-gu, Seoul	Jamsil
YES24 × Balloon Friends Pop-Up	10/01~11/02	400 Achasan-ro, Gwangjin-gu, Seoul	Konkuk Univ.
LIFEWORK Pop-Up	10/06~11/01	15 Yeongjung-ro, Yeongdeungpo-gu, Seoul	Other
Usahana Pop-Up	10/01~10/27	55 Hangang-daero 23-gil, Yongsan-gu, Seoul	Other
Hunter x Hunter Pop-Up	09/18~10/18	272 Achasan-ro, Gwangjin-gu, Seoul	Konkuk Univ.
Puella Magi Madoka☆Magica × Animate Cafe @ Hongdae	09/24~10/18	188 Yanghwa-ro, Mapo-gu, Seoul	Hongdae
SK Telecom × Random Diversity Exhibition: Emotion Lab	09/19~11/15	7-1 Yeonmujang 1-gil, Seongdong-gu, Seoul	Seongsu
NIJISANJI × Gratte Fair @ Jamsil	10/03~10/25	240 Olympic-ro, Songpa-gu, Seoul	Jamsil
“Long-Lasting Shops Together” Pop-Up	09/01~10/31	8-27 Yeonmujang 3-gil, Seongdong-gu, Seoul	Seongsu
Chuncheon Marathon 80th Anniversary Exhibition 《Wish You Were Here》	09/05~10/05	42 Jahamun-ro, Jongno-gu, Seoul	Other
Doosan Bears Pop-Up: Thank You Jamsil	09/29~10/07	25 Olympic-ro, Songpa-gu, Seoul	Jamsil
Look Back Pop-Up	10/03~10/17	16 Seongmisan-ro 22-gil, Mapo-gu, Seoul	Hongdae
Good Smile Company Pop-Up	10/02~10/15	188 Yanghwa-ro, Mapo-gu, Seoul	Hongdae
Lesis Pop-Up: THE DOORS ARE OPEN	09/29~10/15	74 Seongsui-ro, Seongdong-gu, Seoul	Seongsu
Puella Magi Madoka☆Magica × Animate Cafe @ Jamsil	09/24~10/18	240 Olympic-ro, Songpa-gu, Seoul	Jamsil
LUNA Pop-Up: CLOUD LAYER	09/30~10/14	62 Seongsui-ro, Seongdong-gu, Seoul	Seongsu
Wearingeul Pop-Up	10/01~10/18	108 Yeoui-daero, Yeongdeungpo-gu, Seoul	Yeouido
Mrs. GREEN APPLE Pop-Up	09/26~10/05	108 Yeoui-daero, Yeongdeungpo-gu, Seoul	Yeouido
Midnight Move Pop-Up	10/01~10/07	108 Yeoui-daero, Yeongdeungpo-gu, Seoul	Yeouido
Pressent Jeju Pop-Up: FIND YOUR PERFECT WAFFLE	10/09~10/11	24 Seoulsup-gil, Seongdong-gu, Seoul	Seongsu
Ouran High School Host Club Collab Cafe	10/02~11/30	13 Yonsei-ro, Seodaemun-gu, Seoul	Other
Sanrio Stationery Shop Pop-Up	10/02~10/11	188 Yanghwa-ro, Mapo-gu, Seoul	Hongdae
Arina Tanemura 30th Anniversary Exhibition	10/03~12/06	188 Yanghwa-ro, Mapo-gu, Seoul	Hongdae
Lovelybon Pop-Up	09/19~10/16	330 Sillim-ro, Gwanak-gu, Seoul	Other
Chō Kaguya-hime Pop-Up	09/23~10/18	13 Yonsei-ro, Seodaemun-gu, Seoul	Other
Maxi-Cosi Pop-Up: Foward to the Future	10/11~10/13	35 Ttukseom-ro 17-gil, Seongdong-gu, Seoul	Seongsu
29CM × LOFT Encore Pop-Up	09/18~10/30	110 Yeonmujang-gil, Seongdong-gu, Seoul	Seongsu
“Today Is 1004” Pop-Up	10/02~10/05	11 Yeonmujang 13-gil, Seongdong-gu, Seoul	Seongsu
NIJISANJI × Gratte Fair @ Hongdae	10/03~10/25	188 Yanghwa-ro, Mapo-gu, Seoul	Hongdae
The Works Festa	10/01~10/11	16 Yeonmujang 7-gil, Seongdong-gu, Seoul	Seongsu
Ten Month Pop-Up	09/12~10/11	11 Yeonmujang 11-gil, Seongdong-gu, Seoul	Seongsu
Sweet Agent Pop-Up	10/02~10/15	43 Seoulsup 2-gil, Seongdong-gu, Seoul	Seongsu
Coreana Cosmetics Museum Exhibition: 三國三美 Makeup Cultures of Korea, China and Japan	09/10~01/29	827 Eonju-ro, Gangnam-gu, Seoul	Gangnam
Hobby Soul × Mecha Soul Pop-Up	10/01~10/07	55 Hangang-daero 23-gil, Yongsan-gu, Seoul	Other
Gyeongbokgung Hanbok Banquet (Yeonhyang)	10/09~10/10	161 Sajik-ro, Jongno-gu, Seoul	Other
Legot × Fluffy Pop-Up: What’s your pick today?	10/02~10/15	55 Hangang-daero 23-gil, Yongsan-gu, Seoul	Other
BOYNEXTDOOR Pop-Up @ Myeongdong	09/29~10/12	115 Toegye-ro, Jung-gu, Seoul	Other
Nice Weather × ADDICT Pop-Up	09/17~10/21	108 Yeoui-daero, Yeongdeungpo-gu, Seoul	Yeouido
Yumemory Pop-Up	10/03~10/05	161 Wausan-ro, Mapo-gu, Seoul	Hongdae
Kuoka Pop-Up: MATCHA BAR	10/02~10/11	108 Yeoui-daero, Yeongdeungpo-gu, Seoul	Yeouido
BOYNEXTDOOR Pop-Up @ Hongdae	09/29~10/07	29 Wausan-ro 21-gil, Mapo-gu, Seoul	Hongdae
XYZ Pop-Up: Color RED	10/01~10/28	37-21 Yeonmujang-gil, Seongdong-gu, Seoul	Seongsu
Street World Fighter Pop-Up @ Dongdaemun	09/26~10/12	20 Jangchungdan-ro 13-gil, Jung-gu, Seoul	Other
Oksanbaek Pop-Up: Baekok Sauna	10/03~10/07	108 Yeoui-daero, Yeongdeungpo-gu, Seoul	Yeouido
Begroom × EQL Seongsu Pop-Up	10/01~10/07	11 Yeonmujang 15-gil, Seongdong-gu, Seoul	Seongsu
LG Twins Exhibition Pop-Up: Goodbye Jamsil	09/29~10/07	19-2 Olympic-ro, Songpa-gu, Seoul	Jamsil
Alpha Industries FW26 Pop-Up	09/18~10/31	71 Yunboseon-gil, Jongno-gu, Seoul	Other
Magnesium Carbonate Pop-Up	09/19~10/11	58 Yeonmujang-gil, Seongdong-gu, Seoul	Seongsu
Kickdungsseu Pop-Up	10/09~10/18	24-14 Achasan-ro 5-gil, Seongdong-gu, Seoul	Seongsu
DUNST Pop-Up	09/22~10/31	7 Yeonmujang 7-gil, Seongdong-gu, Seoul	Seongsu
Anker Pop-Up	09/18~12/17	92 Neungdong-ro, Gwangjin-gu, Seoul	Seongsu
Go Gil-dong’s Unfamiliar Kangwon Land	10/03~10/11	68 Eoulmadang-ro, Mapo-gu, Seoul	Other
CLIO Pop-Up: Pungnyeon Dabang (Harvest Tearoom)	09/22~10/27	273 Ttukseom-ro, Seongdong-gu, Seoul	Seongsu
Elmood Pop-Up	09/26~10/07	108 Yeoui-daero, Yeongdeungpo-gu, Seoul	Yeouido
YEBISU Pop-Up: The Lounge	09/26~10/11	108 Yeoui-daero, Yeongdeungpo-gu, Seoul	Yeouido
BLACKUP Pop-Up	10/02~10/18	99 Yeonmujang-gil, Seongdong-gu, Seoul	Seongsu
SKIN & LAB Ringer Factory Pop-Up	10/03~10/19	16 Yeonmujang 7-gil, Seongdong-gu, Seoul	Seongsu
A Day on the Farm Pop-Up	09/18~10/11	300 Olympic-ro, Songpa-gu, Seoul	Jamsil
LaLiga Webtoon Pop-Up	09/24~10/06	300 Olympic-ro, Songpa-gu, Seoul	Jamsil

Where Are They, by Area?

Seongsu (20)

💡 Route tip: It’s a 5–15 minute walk from Exit 3 of Seongsu Station. The pop-ups are clustered together, so it’s easy to do 2–3 in one go.

SK Telecom × Random Diversity Exhibition: Emotion Lab
09/19~11/15 | 7-1 Yeonmujang 1-gil, Seongdong-gu, Seoul

An EMOTIONLAB exhibition at SK Telecom’s T Factory.

“Long-Lasting Shops Together” Pop-Up
09/01~10/31 | 8-27 Yeonmujang 3-gil, Seongdong-gu, Seoul

Kakao Pay opened this “Long-Lasting Shops Together” store.

Lesis Pop-Up: THE DOORS ARE OPEN
09/29~10/15 | 74 Seongsui-ro, Seongdong-gu, Seoul

Lesis has opened its doors in Seongsu.

LUNA Pop-Up: CLOUD LAYER
09/30~10/14 | 62 Seongsui-ro, Seongdong-gu, Seoul

LUNA went with the name CLOUD LAYER.

Pressent Jeju Pop-Up: FIND YOUR PERFECT WAFFLE 🆕
10/09~10/11 | 24 Seoulsup-gil, Seongdong-gu, Seoul

A food pop-up from Pressent Jeju. It’s on for just three days.

Maxi-Cosi Pop-Up: Foward to the Future 🆕
10/11~10/13 | 35 Ttukseom-ro 17-gil, Seongdong-gu, Seoul

Car seat brand Maxi-Cosi is behind this one. (If you have kids, you’ve probably heard the name..) This one is also just three days.

29CM × LOFT Encore Pop-Up
09/18~10/30 | 110 Yeonmujang-gil, Seongdong-gu, Seoul

A 29CM stationery event, run together by 29CM and LOFT.

“Today Is 1004” Pop-Up
10/02~10/05 | 11 Yeonmujang 13-gil, Seongdong-gu, Seoul

“Today Is 1004” is an animal welfare event timed for Animal Protection Day. It ends soon, so hurry if you want to go.

The Works Festa
10/01~10/11 | 16 Yeonmujang 7-gil, Seongdong-gu, Seoul

The Works Festa is a character event. If you’re heading to Seongsu with kids, start here.

Ten Month Pop-Up
09/12~10/11 | 11 Yeonmujang 11-gil, Seongdong-gu, Seoul

Ten Month (10month) has set up in Seongsu too.

Sweet Agent Pop-Up
10/02~10/15 | 43 Seoulsup 2-gil, Seongdong-gu, Seoul

The Gyeongnam Culture and Arts Foundation is running a pop-up for Gyeongsangnam-do’s characters.

XYZ Pop-Up: Color RED
10/01~10/28 | 37-21 Yeonmujang-gil, Seongdong-gu, Seoul

XYZ decorated the space around the theme Color RED.

Begroom × EQL Seongsu Pop-Up
10/01~10/07 | 11 Yeonmujang 15-gil, Seongdong-gu, Seoul

Begroom teams up with EQL Seongsu.

Magnesium Carbonate Pop-Up
09/19~10/11 | 58 Yeonmujang-gil, Seongdong-gu, Seoul

Magnesium Carbonate has landed in Seongsu too.

Kickdungsseu Pop-Up 🆕
10/09~10/18 | 24-14 Achasan-ro 5-gil, Seongdong-gu, Seoul

The Kickdungsseu pop-up, one of this week’s new arrivals.

DUNST Pop-Up
09/22~10/31 | 7 Yeonmujang 7-gil, Seongdong-gu, Seoul

DUNST is a clothing brand, so it’s more for adults to browse than for kids.

Anker Pop-Up
09/18~12/17 | 92 Neungdong-ro, Gwangjin-gu, Seoul

Anker Korea brought Anker and Soundcore. It runs the longest of the Seongsu pop-ups.

CLIO Pop-Up: Pungnyeon Dabang (Harvest Tearoom)
09/22~10/27 | 273 Ttukseom-ro, Seongdong-gu, Seoul

CLIO is opening under the name Pungnyeon Dabang (Harvest Tearoom).

BLACKUP Pop-Up
10/02~10/18 | 99 Yeonmujang-gil, Seongdong-gu, Seoul

BLACKUP is fashion too.

SKIN & LAB Ringer Factory Pop-Up
10/03~10/19 | 16 Yeonmujang 7-gil, Seongdong-gu, Seoul

A SKIN & LAB event, called Ringer Factory.

Hongdae (9)

💡 Route tip: Take Exit 9 at Hongik Univ. Station. Lots of pop-ups are around AK Plaza and Olive Young Hongdae.

Damoyeo Festa
09/24~10/13 | 188 Yanghwa-ro, Mapo-gu, Seoul

An event SMG STORE is holding in Hongdae.

Puella Magi Madoka☆Magica × Animate Cafe @ Hongdae
09/24~10/18 | 188 Yanghwa-ro, Mapo-gu, Seoul

A collab cafe between Animate Cafe and Puella Magi Madoka☆Magica.

Look Back Pop-Up
10/03~10/17 | 16 Seongmisan-ro 22-gil, Mapo-gu, Seoul

Megabox is running a Look Back pop-up. It’s based on Tatsuki Fujimoto’s original and directed by Hirokazu Kore-eda.

Good Smile Company Pop-Up
10/02~10/15 | 188 Yanghwa-ro, Mapo-gu, Seoul

Good Smile Company PW sets up shop at AK Plaza Hongdae.

Sanrio Stationery Shop Pop-Up
10/02~10/11 | 188 Yanghwa-ro, Mapo-gu, Seoul

The same Sanrio Stationery Shop I picked at the top. Expect Sanrio Characters stationery and journal-decorating goods.

Arina Tanemura 30th Anniversary Exhibition
10/03~12/06 | 188 Yanghwa-ro, Mapo-gu, Seoul

An Arina Tanemura exhibition at Space Galleria.

NIJISANJI × Gratte Fair @ Hongdae
10/03~10/25 | 188 Yanghwa-ro, Mapo-gu, Seoul

An Animate Cafe fair with NIJISANJI and Gratte.

Yumemory Pop-Up
10/03~10/05 | 161 Wausan-ro, Mapo-gu, Seoul

Yumemory does character goods. It’s on for only three days.

BOYNEXTDOOR Pop-Up @ Hongdae
09/29~10/07 | 29 Wausan-ro 21-gil, Mapo-gu, Seoul

BOYNEXTDOOR has popped up at Olive Young.

Jamsil (7)

💡 Route tip: Get off at Jamsil Station. They’re grouped inside Lotte World Mall and Lotte Department Store, so heat or cold isn’t an issue.

Silo Brewery Pop-Up: Custom Labeling Service
09/21~10/08 | 300 Olympic-ro, Songpa-gu, Seoul

A food pop-up from Silo Brewery.

NIJISANJI × Gratte Fair @ Jamsil
10/03~10/25 | 240 Olympic-ro, Songpa-gu, Seoul

The same NIJISANJI × Gratte Animate Cafe fair as in Hongdae is in Jamsil too.

Doosan Bears Pop-Up: Thank You Jamsil
09/29~10/07 | 25 Olympic-ro, Songpa-gu, Seoul

The Doosan Bears are opening it under the name Thank You Jamsil.

Puella Magi Madoka☆Magica × Animate Cafe @ Jamsil
09/24~10/18 | 240 Olympic-ro, Songpa-gu, Seoul

The same Madoka☆Magica collab cafe as in Hongdae is in Jamsil too.

LG Twins Exhibition Pop-Up: Goodbye Jamsil
09/29~10/07 | 19-2 Olympic-ro, Songpa-gu, Seoul

Over the same dates, the LG Twins are running a Goodbye Jamsil exhibition. (Thank You and Goodbye.. the names pair up oddly well)

A Day on the Farm Pop-Up
09/18~10/11 | 300 Olympic-ro, Songpa-gu, Seoul

A Day on the Farm is food too. Same address as Silo Brewery.

LaLiga Webtoon Pop-Up
09/24~10/06 | 300 Olympic-ro, Songpa-gu, Seoul

A LaLiga webtoon pop-up. It wraps up soon.

Konkuk Univ. (2)

💡 Route tip: Take Exit 6 at Konkuk Univ. Station. Start by checking 3F of V-Square (the Lotte Cinema building).

YES24 × Balloon Friends Pop-Up
10/01~11/02 | 400 Achasan-ro, Gwangjin-gu, Seoul

An event from Yes24 (YES24). It’s called YES24 × Balloon Friends, a collab between YES24 and Balloon Friends.

Hunter x Hunter Pop-Up
09/18~10/18 | 272 Achasan-ro, Gwangjin-gu, Seoul

The Hunter x Hunter pop-up is at V-Square.

Yeouido (8)

💡 Route tip: Get off at Yeouido or Yeouinaru Station. The pop-ups are packed into B1~5F of The Hyundai Seoul.

Wearingeul Pop-Up
10/01~10/18 | 108 Yeoui-daero, Yeongdeungpo-gu, Seoul

A Wearingeul pop-up. (In Yeouido, every address from here down is exactly the same..)

Mrs. GREEN APPLE Pop-Up
09/26~10/05 | 108 Yeoui-daero, Yeongdeungpo-gu, Seoul

Universal Music Korea is running a Mrs. GREEN APPLE pop-up.

Midnight Move Pop-Up
10/01~10/07 | 108 Yeoui-daero, Yeongdeungpo-gu, Seoul

Midnight Move is a clothing brand.

Nice Weather × ADDICT Pop-Up
09/17~10/21 | 108 Yeoui-daero, Yeongdeungpo-gu, Seoul

ADDICT and Nice Weather are doing this one together.

Kuoka Pop-Up: MATCHA BAR
10/02~10/11 | 108 Yeoui-daero, Yeongdeungpo-gu, Seoul

Kuoka has set up a MATCHA BAR.

Oksanbaek Pop-Up: Baekok Sauna
10/03~10/07 | 108 Yeoui-daero, Yeongdeungpo-gu, Seoul

Oksanbaek opened Baekok Sauna at The Hyundai Seoul.

Elmood Pop-Up
09/26~10/07 | 108 Yeoui-daero, Yeongdeungpo-gu, Seoul

Elmood is opening under the banner HELLOSEOUL. Also at The Hyundai Seoul.

YEBISU Pop-Up: The Lounge
09/26~10/11 | 108 Yeoui-daero, Yeongdeungpo-gu, Seoul

The YEBISU Premium Lounge is open.

Gangnam (1)

💡 Route tip: Shinsegae Department Store Gangnam is right above Express Bus Terminal Station (Lines 3, 7 and 9). The Dosan-daero and Eonju-ro spots are toward Sinsa and Apgujeong.

Coreana Cosmetics Museum Exhibition: 三國三美 Makeup Cultures of Korea, China and Japan
09/10~01/29 | 827 Eonju-ro, Gangnam-gu, Seoul

A themed exhibition from the Coreana Cosmetics Museum’s collection, all about makeup culture. It runs for a long time, so there’s no rush.

Other Areas (14)

Kolli Pop-Up 🆕
10/06~10/26 | 1 Jong-ro, Jongno-gu, Seoul

The Kolli pop-up I picked at the top. It’s at Gwanghwamun Hottracks.

LIFEWORK Pop-Up 🆕
10/06~11/01 | 15 Yeongjung-ro, Yeongdeungpo-gu, Seoul

The LIFEWORK pop-up from my picks above. It’s a fashion brand, over in Yeongdeungpo.

Usahana Pop-Up
10/01~10/27 | 55 Hangang-daero 23-gil, Yongsan-gu, Seoul

Sanrio Q is featuring Usahana. With kids, a character pop-up like this is an easy choice.

Chuncheon Marathon 80th Anniversary Exhibition 《Wish You Were Here》
09/05~10/05 | 42 Jahamun-ro, Jongno-gu, Seoul

A commemorative exhibition for the Chuncheon Marathon (Chunma) and PRO-SPECS. It ends soon.

Ouran High School Host Club Collab Cafe
10/02~11/30 | 13 Yonsei-ro, Seodaemun-gu, Seoul

SMG STORE opened an Ouran High School Host Club collab cafe.

Lovelybon Pop-Up
09/19~10/16 | 330 Sillim-ro, Gwanak-gu, Seoul

Lovelybon is a character brand.

Chō Kaguya-hime Pop-Up
09/23~10/18 | 13 Yonsei-ro, Seodaemun-gu, Seoul

MOAE:KU is running a Chō Kaguya-hime (超かぐや姫) pop-up in Sinchon.

Hobby Soul × Mecha Soul Pop-Up
10/01~10/07 | 55 Hangang-daero 23-gil, Yongsan-gu, Seoul

Hobby Soul and Mecha Soul are running it together.

Gyeongbokgung Hanbok Banquet (Yeonhyang) 🆕
10/09~10/10 | 161 Sajik-ro, Jongno-gu, Seoul

Part of the 2026 Royal Culture Festival. It’s at Gyeongbokgung Palace, for just two days.

Legot × Fluffy Pop-Up: What’s your pick today?
10/02~10/15 | 55 Hangang-daero 23-gil, Yongsan-gu, Seoul

A cake pop event from Legot and Fluffy.

BOYNEXTDOOR Pop-Up @ Myeongdong
09/29~10/12 | 115 Toegye-ro, Jung-gu, Seoul

Besides Hongdae, you can also catch BOYNEXTDOOR at Olive Young Myeongdong.

Street World Fighter Pop-Up @ Dongdaemun
09/26~10/12 | 20 Jangchungdan-ro 13-gil, Jung-gu, Seoul

You can catch Street World Fighter (Seudipa for short) Directors War in Dongdaemun.

Alpha Industries FW26 Pop-Up
09/18~10/31 | 71 Yunboseon-gil, Jongno-gu, Seoul

Alpha Industries’ FW26 season pop-up.

Go Gil-dong’s Unfamiliar Kangwon Land
10/03~10/11 | 68 Eoulmadang-ro, Mapo-gu, Seoul

Kangwon Land and High1 Resort put Go Gil-dong front and center.

What to Know When You Go with Kids

• Weekend waits run about 30 minutes to 1 hour. Weekday mornings are the quietest.
• If a pop-up takes reservations, book before you go. Long lines on site wear the kids out first.
• The side streets in Seongsu and Hongdae can be awkward with a stroller. A baby carrier works better.
• You can pay for goods by card or cash. That said, some places are card-only.

Compiled from public data on popply.co.kr and Naver blog reviews. Dates, locations and prices can change, so check the official site before you go. I update this post with new info every Monday.