Where are Seoul's pop-up stores this week?

For the first week of September, there are 27 pop-ups total across Seongsu-dong (6), Yeouido (3), Hongdae (5), Jamsil (4), Gangnam (3), and other areas.

Do Seoul pop-up stores charge admission?

Most are free to enter. Some hands-on experience pop-ups (like whisky tastings) charge a fee.

How long is the wait on weekends?

For popular pop-ups, expect 30 minutes to an hour on weekend afternoons. Right after opening is the shortest wait.

Do I need a reservation for pop-up stores?

It varies by pop-up. Popular ones like I NEED YASSA (Hongdae) run on a reservation system. Others operate on a walk-in or free-entry basis. Check each pop-up's official social media for details.

What if the goods sell out?

Popular goods can sell out on opening day. Restock availability is announced on each pop-up's official account. Arriving early (before opening) usually means you can still buy them.

Seoul Pop-ups & Events for Kids — September Week 1

ℹ️ This guide is based on official information from Seoul Metropolitan Government and Visit Korea and is updated regularly.

Pop-up Store	Dates	Location	Area
AEN Pop-up – NOW LAB: X to Z PROJECT	09/03~09/14	108 Yeoui-daero, The Hyundai Seoul	Yeouido
Jeong Jin-woon Photo Exhibition	09/02~09/20	343 Ttukseom-ro, Seongdong-gu	Seongsu-dong
Uma Musume Pretty Derby Fair	09/05~09/20	188 Yanghwa-ro, Mapo-gu (Hongdae/Jamsil/Suwon)	Hongdae & more
Momory Pop-up	09/01~09/16	20 Pangyoyeok-ro 146beon-gil / 176 Sinbanpo-ro	Pangyo · Gangnam
Norangwoosan Birthday Cafe	09/04~09/06	16 Yeonmujang 7-gil, Seongdong-gu	Seongsu-dong
Beverly Pop-up	09/02~09/06	3 Seongsuiro8-gil, Seongdong-gu	Seongsu-dong
Enable × Power Puff Girl Pop-up	08/30~09/30	57 Hongik-ro6-gil, Mapo-gu, Olive Young	Hongdae
I NEED YASSA Pop-up Store	09/01~09/22	AK Plaza Hongdae	Hongdae
Iwaco Umbrella City Making	09/02~09/30	110 Yeonmujang-gil, Seongdong-gu	Seongsu-dong
K-Beauty Fusion Spa Peach	09/02~09/06	Seongsu-dong	Seongsu-dong
The Hyundai Seoul My Melody & Kuromi Pop-up	08/21~09/15	108 Yeoui-daero, The Hyundai Seoul B1	Yeouido
Lotte World Character Pop-up	09/02~09/13	Lotte World, Jamsil	Jamsil
Shinsegae Gangnam AVO Pop-up	08/21~09/03	Shinsegae Department Store Gangnam, 10F	Gangnam
Seongsu-dong Popups — Pokémon, Balvenie & More	09/04~09/06	Around Seongsu-dong	Seongsu-dong
Baserrado FUTURE MEMORIES	9/11~9/20	Yeonmujang 11-gil, Seongsu-dong	Seongsu
Page to Pages	9/2~9/6	Yeonmujang 11-gil, Seongsu	Seongsu
Singapore Selects	9/4~9/7	ZZON, Seongsu	Seongsu
Spotify House Seoul	9/10~9/13	Underson C, Seongsu	Seongsu
Slintt Bedding Pop-up	9/2~9/30	Lotte Department Store Yeongdeungpo, 9F	Yeongdeungpo

A roundup of Seoul pop-up stores for the first week of September (8/31–9/6). 15 spots this week, organized by area.

📅 Last updated: 2026.09.03 | Updated every Wednesday

📌 Checklist Before You Go

Check the entry method — Confirm whether it’s reservation-only, walk-in-with-wait, or free entry. Popular pop-ups usually require advance reservations.
Plan your goods buy — Limited-edition goods often sell out on opening day. Check whether online pre-orders are available.
Photography rules — Most photo zones allow filming, but some exhibition areas prohibit it.
Parking — Parking is very tight in Seongsu-dong and Hongdae. Public transit is a good idea.

Seongsu-dong (6 spots)

Jeong Jin-woon Photo Exhibition
📍 343 Ttukseom-ro, Seongdong-gu · Fasadstudio
📅 09/02~09/20
🎫 Free entry

Norangwoosan Birthday Cafe
📍 16 Yeonmujang 7-gil, Seongdong-gu · Seongsu Pothal
📅 09/04~09/06
🎫 Free entry

👉 View Details

Beverly × Daniel Arsham Pop-up
📍 3 Seongsuiro8-gil, Seongdong-gu
📅 09/02~09/06
🎫 Free entry | Whisky tasting experience

Iwaco Umbrella City Making Pop-up
📍 110 Yeonmujang-gil, Seongdong-gu, 2nd–3rd floor
📅 09/02~09/30 | ⏰ 11:00~22:00
🎫 Free entry | Hands-on experience

K-Beauty Fusion Spa Peach (Scalp & Rocky Row)
📍 Seongsu-dong
📅 09/02~09/06
🎫 100% guaranteed gift with any cosmetics buy

September Seongsu Pop-up Roundup (29CM, Stoke, etc.)
📍 Around Seongsu-dong
📅 09/04~09/06

Hongdae (5 spots)

Uma Musume Pretty Derby Fair
📍 188 Yanghwa-ro, Mapo-gu · Hongdae AniMate
📅 09/05~09/20
🎫 Free entry | Character goods for sale

5th Anniversary Winter Festival Fair
📍 188 Yanghwa-ro, Mapo-gu · Hongdae AniMate
📅 08/29~09/13
🎫 Free entry | Character goods for sale

Academy Idol Master Cross Culture Fair
📍 188 Yanghwa-ro, Mapo-gu · Hongdae AniMate
📅 08/29~09/13
🎫 Free entry

Enable × Power Puff Girl Pop-up
📍 57 Hongik-ro6-gil, Mapo-gu · Olive Young Hongdae
📅 08/30~09/30
🎫 Free entry | Limited-edition character goods

👉 View Details

I NEED YASSA Pop-up Store
📍 AK Plaza Hongdae
📅 09/01~09/22
🎫 09/01~09/06 reservation required · 09/07~ walk-in
⏰ 11:00~22:00 (Sat/Sun from 10:30)

Jamsil (4 spots)

Uma Musume Pretty Derby Fair
📍 240 Olympic-ro, Songpa-gu · Jamsil AniMate
📅 09/05~09/20
🎫 Free entry

Academy Idol Master Cross Culture Fair
📍 240 Olympic-ro, Songpa-gu · Jamsil AniMate
📅 08/29~09/13
🎫 Free entry

5th Anniversary Winter Festival Fair
📍 240 Olympic-ro, Songpa-gu · Jamsil AniMate
📅 08/29~09/13
🎫 Free entry

Lotte World September Character Pop-up
📍 Lotte World, Jamsil · in front of Apple Store
📅 09/02~09/13 | ⏰ 10:30~22:00
🎫 Free entry | Pokémon, Lululu, Orange characters

Yeouido (3 spots)

AEN Pop-up – NOW LAB: X to Z PROJECT
📍 108 Yeoui-daero, Yeongdeungpo-gu · The Hyundai Seoul
📅 09/03~09/14
🎫 Free entry | Celebrity goods

The Hyundai Seoul My Melody & Kuromi Pop-up
📍 The Hyundai Seoul, B1
📅 08/21~09/15
🎫 Free entry | Reservation required (waitlist available)

My Melody Merch Pop-up
📍 The Hyundai Seoul, B1 · next to Foodtruck Zone
📅 08/21~09/15
🎫 Free entry | Waitlist required due to high demand

Gangnam (3 spots)

Momory Pop-up @ Pangyo
📍 20 Pangyoyeok-ro 146beon-gil, Bundang-gu, Seongnam · Hyundai Department Store Pangyo
📅 09/01~09/13
🎫 Free entry | Hunter × Hunter goods

Momory Pop-up @ Gangnam
📍 176 Sinbanpo-ro, Seocho-gu · Shinsegae Department Store Gangnam
📅 09/04~09/16
🎫 Free entry | Hunter × Hunter goods

AVO Pop-up Store
📍 Shinsegae Department Store Gangnam, 10F
📅 08/21~09/03
🎫 Free entry | New autumn collection + beanie goods

Other Areas (6 spots)

Uma Musume Pretty Derby Fair @ Suwon
📍 924 Deogyeong-daero, Paldal-gu, Suwon
📅 09/05~09/20

Baguettuta Pop-up Sale
📍 Lotte Department Store Dongrae, 1F
📅 08/31~09/13 | From 2,500 won

📋 Sources

Seoul Metropolitan Government — Seoul cultural events calendar
Visit Korea — Nationwide festivals and events

Explore Pop-ups by Area

🎯 Seoul Travel Essentials

✈️ Korea SIM Card (KT 4G/5G) — Airport pickup, unlimited data
🗼️ N Seoul Tower Observatory Tickets — Online booking discount
🏛️ Gyeongbokgung Palace Guided Tour — Includes hanbok experience
🌙 Gyeongbokgung Night Tour — Seasonal limited reservation
👘 Hanbok Rental near Gyeongbokgung — Free palace admission benefit

Recommended Seoul Tours for Families

Seoul Palace & City Tour — Small group tour covering Gyeongbokgung, Changdeokgung, and Namsan Tower in one day
Seoul Family Tour — Kid-friendly customized tour of Seoul and nearby areas

※ Some links are affiliate links — booking through them helps support this blog.

How to Get There

📍 View on Google Maps · Naver Map (Korean)