Seongsu pop-up stores October 2026: 41 open right now (as of 10/19)

* This list is based on official notices I checked as of 10/19. I update it at the same address every week.

At a glance: This page lists 41 pop-ups in Seongsu. 12 of them close this week. The 🧸 mark flags 8 character or toy pop-ups that work well with kids. For instance, the Crayon Shin-chan exhibition is one of them. 12 listings still lack officially confirmed dates.

  • Pop-up store is a short-term shop or exhibit that a brand runs in a rented space.
  • Pre-booking is a reservation you make before your visit.
  • Official info is the link to the brand’s own notice.

There are 41 pop-ups open in Seongsu right now.

12 of them close this week (10/19~10/25), and 14 are new. The 🧸 mark means a character or toy pop-up that works well with kids, such as the Crayon Shin-chan exhibition (8 of them).

Seongsu pop-ups closing this week

Obeuheden (오브헤덴) X Luta pop-up
2026.10.07 (Wed)~2026.10.20 (Tue) · 11:00~20:00
EQL GROVE Seongsu (11 Yeonmujang 15-gil, Seongdong-gu, Seoul) · Official info

SKIN & LAB Ringer Factory pop-up
2026.10.03 (Sat)~2026.10.19 (Mon) · 11:00~20:00
Seongsu Portal (16 Yeonmujang 7-gil, Seongdong-gu, Seoul)
Pre-booking (link in their profile) · Official info

Aibodeul (아이보들) pop-up: CCP Recovery Hotel
2026.10.17 (Sat)~2026.10.25 (Sun)
LECT SEONGSU (65 Yeonmujang-gil, Seongdong-gu, Seoul) · Official info

Seouldaum pop-up
Dates not officially confirmed
Seongsu ZZON (79 Dongil-ro, Seongdong-gu, Seoul)

CUEREN exhibition: Valencia Collection, 11 Years of Movement
2026.10.09 (Fri)~2026.10.25 (Sun)
CUEREN The Village, Tannery (71 Seongsui-ro, Seongdong-gu, Seoul) · Official info

NCT WISH pop-up: <I SPY>
2026.10.13 (Tue)~2026.10.24 (Sat)
Olive Young N Seongsu, 1F Trend Pot (13 Yeonmujang 7-gil, Seongdong-gu, Seoul) · Official info

TWICE pop-up: TWICE THE THRILL
Dates not officially confirmed
PLATZ 2 (35 Ttukseom-ro 17-gil, Seongdong-gu, Seoul) · Official info

Sillarian (실라리안) pop-up
Dates not officially confirmed
(15 Seongsui-ro 14-gil, Seongdong-gu, Seoul) · Official info

aeae X HELLO KITTY pop-up 🧸
2026.10.16 (Fri)~2026.10.25 (Sun)
Stage 35 (35 Yeonmujang-gil, Seongdong-gu, Seoul) · Official info

Flower Knows 10th anniversary pop-up
2026.10.16 (Fri)~2026.10.25 (Sun)
Square Portal 1F (16 Yeonmujang 7-gil, Seongdong-gu, Seoul) · Official info

Nangman Dabang (Romantic Café) pop-up
Dates not officially confirmed
B1 (348 Wangsimni-ro, Seongdong-gu, Seoul)
Pre-booking available (as listed on Popply) · Official info

MANO seoul pop-up
Dates not officially confirmed
(114 Wangsimni-ro, Seongdong-gu, Seoul) · Official info

New Seongsu pop-ups this week

Xylitol pop-up: Xylitol School
2026.10.15 (Thu)~2026.10.28 (Wed)
Cafe Merino (24 Seoulsup-gil, Seongdong-gu, Seoul) · Official info

Deadpolteu (데드폴트) pop-up
2026.10.08 (Thu)~2026.11.08 (Sun)
Chakan Gudu Seongsu Space B1 (58 Seongsui-ro, Seongdong-gu, Seoul) · Official info

MEDIHEAL X Seoul pop-up
2026.10.01 (Thu)~2026.10.31 (Sat)
Olive Young N Seongsu 1F (13 Yeonmujang 7-gil, Seongdong-gu, Seoul) · Official info

River News pop-up
2026.10.01 (Thu)~2026.10.28 (Wed)
(37-21 Yeonmujang-gil, Seongdong-gu, Seoul) · Official info

What a Bread pop-up
2026.10.01 (Thu)~2026.10.28 (Wed)
(37-21 Yeonmujang-gil, Seongdong-gu, Seoul) · Official info

La Vanille pop-up
2026.10.15 (Thu)~2026.10.27 (Tue)
(31-1 Yeonmujang-gil, Seongdong-gu, Seoul) · Official info

Play in the Box Seongsu pop-up 🧸
2026.09.11 (Fri)~2026.12.31 (Thu)
(27 Yeonmujang-gil, Seongdong-gu, Seoul) · Official info

LILYEVE X Good Luck Trolls pop-up 🧸
2026.10.01 (Thu)~2026.10.31 (Sat)
Olive Young Beauty Mansion Seongsu 1F (108 Seongsui-ro, Seongdong-gu, Seoul) · Official info

rom&nd pop-up: 10th Birthday Party
2026.10.10 (Sat)~2026.11.10 (Tue)
rom&nd Pink Office (88 Yeonmujang-gil, Seongdong-gu, Seoul) · Official info

Shin Ramyun Bunsik The Factory pop-up
Dates not officially confirmed
Shin Ramyun Bunsik pop-up (52 Seongsuil-ro 4-gil, Seongdong-gu, Seoul)

Youngpoong Bookstore pop-up at Seoul Forest
Dates not officially confirmed
Youngpoong Bookstore booth inside the community center (8-15 Seoulsup 2-gil, Seongdong-gu, Seoul) · Official info

Yeppeuda pop-up
Dates not officially confirmed
(116 Achasan-ro, Seongdong-gu, Seoul) · Official info

Mercedes-Benz Studio Seoul pop-up
Dates not officially confirmed
XYZ SEOUL (73 Yeonmujang-gil, Seongdong-gu, Seoul)
Pre-booking available (as listed on Popply)

Picks Pizza pop-up
Dates not officially confirmed
1F & 2F (5-9 Yeonmujang-gil, Seongdong-gu, Seoul) · Official info

Seongsu pop-ups worth going to with kids

Crayon Shin-chan exhibition: Space-Time Adventure 🧸
2026.10.17 (Sat)~2027.01.24 (Sun)
(9-29 Yeonmujang 5-gil, Seongdong-gu, Seoul) · Official info

Detective Snoopy’s Lost Clue in the UNICEF Garden 🧸
2026.09.10 (Thu)~2026.11.16 (Mon)
Near the j-hope Forest in Seoul Forest (273 Ttukseom-ro, Seongdong-gu, Seoul) · Official info

Toy Story pop-up: House of Toy Story 🧸
2026.09.04 (Fri)~2026.10.31 (Sat) · Daily 12:00~21:00
+LECT HOUSE (8-9 Yeonmujang 3-gil, Seongdong-gu, Seoul) · Official info

MADEBY X Mamma Ham Store pop-up @ Seongsu 🧸
2026.09.08 (Tue)~2026.11.04 (Wed) · Daily 12:00~20:00
MADEBY Seongsu (38 Seoulsup-gil, Seongdong-gu, Seoul) · Official info

Dragon Ball Heroes Rise Seoul 🧸
2026.08.22 (Sat)~2026.11.15 (Sun)
STAGE X Seongsu 403 (403 Ttukseom-ro, Seongdong-gu, Seoul)
Paid tickets (early-bird sales announced to open 08.03). I couldn’t confirm the price. · Official info

All Seongsu pop-ups

CLIO pop-up: Pungnyeon Dabang
2026.09.22 (Tue)~2026.10.27 (Tue) · 12:00~19:00
CLIO K-Beauty Garden at the Seoul International Garden Show (273 Ttukseom-ro, Seongdong-gu, Seoul)
Pre-booking via Naver Place or the link in CLIO’s IG profile (opened 9/14) · Official info

FRA422 pop-up
2026.03.06 (Fri)~2026.11.30 (Mon)
(77 Seongsui-ro, Seongdong-gu, Seoul) · Official info

Torriden pop-up
2026.07.15 (Wed)~2026.12.31 (Thu)
Torriden Connect Seongsu (17 Seongsui-ro 7ga-gil, Seongdong-gu, Seoul) · Official info

STORY A Seongsu: The Beauty Survival Murder Case
2026.07.28 (Tue)~2026.10.31 (Sat)
STORY A Seongsu, Amore Seongsu 2F (7 Achasan-ro 11-gil, Seongdong-gu, Seoul)
Book via Naver/NOL, 15,000 won for 1 person (listed as an opening special) · Official info

SK Telecom X Random Diversity exhibition: Emotion Lab
2026.09.19 (Sat)~2026.11.15 (Sun) · Daily 11:00~20:00 (last entry 19:30)
T Factory Seongsu (7-1 Yeonmujang 1-gil, Seongdong-gu, Seoul)
1F Scent of Emotion is free (1 time per 1 day) / Color of Emotion is paid, book through T Factory’s Linktree · Official info

29CM X LOFT encore pop-up
2026.09.18 (Fri)~2026.10.30 (Fri)
Igu Home Seongsu 2 (110 Yeonmujang-gil, Seongdong-gu, Seoul) · Official info

XYZ pop-up: Color RED
2026.10.01 (Thu)~2026.10.28 (Wed)
XYZ Seongsu (37-21 Yeonmujang-gil, Seongdong-gu, Seoul) · Official info

Lenssis pop-up
2026.09.29 (Tue)~2026.11.29 (Sun)
(44 Yeonmujang-gil, Seongdong-gu, Seoul) · Official info

Dunst pop-up
Dates not officially confirmed · 11:00~20:00
Dunst Seongsu Flagship Store (7 Yeonmujang 7-gil, Seongdong-gu, Seoul) · Official info

Oraeorae Hamkke Gage (Long-Lasting Shops) pop-up
Dates not officially confirmed
Seongsu Place (8-27 Yeonmujang 3-gil, Seongdong-gu, Seoul)

FAQ

Q. How many Seongsu pop-ups are open right now?

41 as of 10/19. 12 of those close this week.

Q. Which Seongsu pop-ups are good with kids?

There are 8 character and toy pop-ups. Just look for the 🧸 mark in the list.

See sources & evidence (pages checked, reference notes)

How We Counted This List

We checked 4 official pages on October 22, and we counted 41 listings on this page itself. Methodology and sample size: 41 listings, counted by section, status, and kid-friendly mark.

Source What it confirmed What it could not confirm
This page’s list (as of October 19) 41 listings, 12 closing this week, 8 with the kids mark. Dates for 12 listings are not officially confirmed.
Official info links on this page 37 of 41 listings carry an official link. 4 listings have no official link yet.
CDC, NIDCD, and CDC respiratory pages General US health guidance, opened on October 22. They say nothing about Korean venues.
Bar chart of Seongsu pop-up counts: 41 total, 12 closing, 14 new, 8 kid-friendly, 12 undated
Counts taken from this page’s list as of October 19.

Reference notes for parents

Pop-up details come from our October 19 list; the reference links above were opened on October 22.

For pop-ups across all of Seoul this week, see this week’s Seoul pop-up roundup. For the whole month, see the October Seoul pop-up store roundup.

* Dates and hours follow each brand’s or venue’s official notice. Anything not in the official notice is left blank. Please check the official info once more before you go.

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